Three generations. One vision.

In the studio of Polish sculptor Wanda Czełkowska, we created a space where art met fashion, and generations met each other. This campaign for PRM brought together Gen Z, Millennials, and Gen Silver. three perspectives, three life stages, united by authenticity and creativity.

We invited real female artists, women who shape their world through their work and presence. Each of them embodies a different rhythm of life, yet all share the courage to create on their own terms.

The visuals captured more than just style. They became a dialogue between time and identity, a portrait of strength and originality passed from one generation to the next.