MAKE YOUR OWN RULES. STAY ORIGINALS.
MAKE YOUR OWN RULES. STAY ORIGINALS.
Every big change starts with a decision.
This campaign is about young people who don’t wait for the perfect conditions – they create their own. adidas Campus becomes a symbol of this path, a shoe that follows them from concrete blocks to spaces filled with life, music, and energy.
The story begins in familiar places: housing estates, garages, abandoned halls. Empty, raw spaces that could be anywhere in Poland.
The first step marks the moment of change. The world around starts to transform – frozen blocks come alive, the grey turns into movement, sound, and people. The underground becomes a stage, and the crowd gathers.
Campus is there in every step. Not as a product, but as a symbol of courage, independence, and the choice to live by your own rules.
Scope of Work
Production
Creative strategy
Direction
Client
adidas x Modivo
Year
2025
This campaign is not about perfection.
It’s about taking what you have and making it yours.
About turning the ordinary into something original.
About choosing courage over comfort.
About writing your own rules and inspiring others to do the same.
Artist:
Piotr Witkowski
Management:
Patryk Wolski
Client:
Karolina Rosińska (adidas)
Olga Pytlowska-Wyszkowska (Modivo/eobuwie.pl)
Agency:
Jan Zarzycki (We'Re Fantasy)
Creative agency:
roost
Director & Art Director:
Marcin Grzęda
Photographer:
Paweł Trojanowski
DOP:
Igor Połaniewicz (papaya rooster)
Producer:
Marcin Grzęda, Stanisław Karnkowski
Producion House:
roost
Edit:
Adam Andrzejewski
Music:
Miłosz Duda
