I WEAR IT MY WAY
Summer 2024. No hype, no pressure just you, your flow, and the freedom to wear it your way.
For this campaign, adidas Sportswear wasn’t selling a look. It was celebrating the feeling of comfort, of confidence, of being fully, casually yourself. We captured moments that felt lived-in and effortless, using a cast of real people who wear their clothes the same way they live: comfortably, freely, and with quiet pride.
The visuals focused on soft light, natural movement, and open space. The tone was warm, youthful, and full of breath. Think open jackets, easy sneakers, wide silhouettes, and a summer vibe that doesn’t try too hard because it doesn’t have to.
The campaign became a manifesto of quiet rebellion: no styling rules, no single story, just a simple truth you wear it how you want.
Scope of Work
Creative strategy
Direction
Client
adidas x Modivo
Year
2024
Comfort is a mindset
Not just how it fits, but how it feels. We followed people who move easy in life and in style.
Wear it loose. Wear it bold. Wear it you.
From oversized tees to relaxed sneakers every frame said the same thing: “I wear it my way.”
Client:
Karolina Rosińska (adidas)
Olga Pytlowska-Wyszkowska (Modivo/eobuwie.pl)
Agency:
Jan Zarzycki (We'Re Fantasy)
Creative agency:
roost
Director & Art Director:
Marcin Grzęda
Photographer:
Paweł Trojanowski
DOP:
Jakub Stoszek
Producer:
Łukasz Chila
Producion House:
Plot Twist/roost
Edit:
Franciszek Horubała
Music:
Rau
